Posts Tagged ‘adopters’

If we take a simple look at those who work for change and those who resist change, we find some very important characteristics of progressives and conservatives that may help illuminate the political divide in America. When I refer to change, I’m referring to an innovation—a social policy, an idea, a law—that is new to society. Whenever something new is introduced, we have people who are eager to support it, people who are eager to oppose it, and everyone else somewhere in the middle. As a generalization, progressives, liberals, and Democrats are more likely to accept change and conservatives and Republicans are more likely to resist change. I want to understand the reasons why some people embrace change and some people resist change, even if the benefits of the change outweigh the cost.

First of all, I don’t like the left-right scale in politics, but I will use it for the sake of illustration. But instead of making the scale specifically liberal to conservative, I’m changing the terms to represent those who adopt change and those who reject change.

The scale is as follows (left to right): Innovators—Early Adopters—Early Majority—Late Adopters – Laggards.

On the far left (of this scale and politics), we have the innovators of society. Innovators are venturesome, obsessed with new ideas and change and tend to be daring and risky. Early adopters are the cosmopolites—the folks who are willing to try the new ideas and have the most exposure to new ideas. These two groups tend to represent the liberal and progressive political viewpoints. In the middle, we have the early majority. The early majority is characterized by those who deliberate for a greater amount of time before adopting a new idea. The early majority is composed rather equally of members of all political parties, known as the “moderate” in our society. The late majority are those who are skeptical of new ideas. They do not embrace change and will not do so unless nearly everyone else in the social system has done so. The last group is the laggards. The laggards are completely traditional, the last to adopt any change, and they tend to be isolated socially and greatly suspicious of any change. These last two groups represent conservative politics.

When we look at politics from this angle of change, we can see some pros and cons from both parties. On one hand, some change is very good and should be adopted immediately, but the conservatives in Congress will be the last to vote for any change. On the other hand, some ideas are risky and may need more careful deliberation. Politically though, I cannot understand the laggards. I respect the late majority but relate much more to the early majority and the early adopters of change. Here’s one example why:

If we examine the date when hate crime laws were passed for each individual state, we can see a pattern that reflects the above terms and characteristics. Hate crime laws were passed first by California in 1972; the last state to pass hate crime laws was Mississippi in 1994 (and several states still have not passed hate crime laws!). The hate crime laws are still currently amended in many states to include issues such as sexual orientation and specific punishment of laws. But here’s a quick preview of a few states that have passed hate crime laws and the percentage of people in that state who voted for McCain in 2008. The connections should be obvious.

State 1: The innovator—California. Only 37% voted for McCain. Passed hate crime laws in 1972.
State 2: The early adopter—Washington. 40% voted for McCain. HC laws passed in 1981.
State 3: The early adopter—Oregon. 40% voted for McCain. HC laws passed in 1981.
State 4: The early majority—Ohio, 47% McCain. HC laws 1986.
State 5: The late majority—Texas, 56% McCain. HC laws 1993.
State 6: The late majority—Mississippi, 56% McCain. HC laws 1994.
State 7: The laggard—Arkansas, 59% McCain. No HC laws.
State 8: The laggard—Wyoming, 65% McCain. No HC laws.

I only used a few states to make my point, but obviously, the states that are innovators and early adopters accept change more easily and tend to be progressive and liberal. Early majority states tend to be more moderate—can go either way Democrat or Republican. The late majority and the laggards—conservative all the way. (And FYI: can you believe some states still do not have hate crime protection? In 2010!)

Additionally, there are other important characteristics within these categories. Here are some generalizations about early adopters with brief commentary:

1. Early adopters have more years of formal education. Those who are most educated tend to accept change more easily. Is it any wonder why liberals are labeled as “elite”? Is it any wonder that conservatives criticize colleges, universities, and educators as too liberal?
2. Early adopters have greater empathy than later adopters. Empathy is the ability to feel as another feels. Is it any wonder that progressives fight for health care reform and other policies to help those who need it while conservatives resist any change? If you cannot empathize, you will resist change.
3. Early adopters are less dogmatic than late adopters. Dogmatism is the degree to which an individual has a narrow-minded belief system and is unwilling to negotiate and open his or her mind to new ideas. Is it any wonder why the extreme religions and fundamentalists tend to be conservatives? They are perfect examples of laggards who want no part of change.
4. Early adopters have a more favorable attitude toward science than late adopters. Is it any wonder that progressives and liberals tend to follow scientific evidence while many laggards and conservatives will reject science if it is incompatible with their belief system?
5. Early adopters are less fatalistic than late adopters. Fatalism is the degree to which an individual thinks he or she can or cannot control the future. Is it any wonder that progressives think we can fight for the environment while conservative laggards think the future is determined by fate?

There are about 20 more generalizations I could include. In the end, sometimes we need to take a look at politics from a different perspective. It’s not all about liberal vs. conservative. The labels can be misleading. However, the politics of today presents a remarkable era for change. We can fight for change in the financial industry, health care industry, hate crime protection, education, diplomacy, equal rights, energy, the environment, the oil industry and on and on.

Simply, I ask you: do you really want to be part of a group (be it laggard or late majority) that is resistant to change, dogmatic in principle, skeptical of science, lacking empathy for those who need help, and do not believe you have control over your own future? Label me what you want, but I am a fighter for change, progressive in innovation yet moderate in deliberation. Empathy, scientific evidence, open-mindedness, and education are my guiding principles, and if you accept that you too are empathetic, open to science, open to diverse cultural ideas including religious viewpoints, and value the strength of education, then you too are progressive in thinking.

Do not let your vote be wasted on the laggards in our society. Vote for the innovators of change, for they have the greater potential to make the most positive contributions to our world.

Primary source: Rogers, E.M. (2003). Diffusion of innovations (5th ed.). New York: The Free Press.

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